Keeping Your Business Running During the Coronavirus (Covid-19) Pandemic

In just a couple of weeks we’ve seen mass closures worldwide, shelter-in-place orders executed, and the economy as we know it thrown into upheaval. In that same time, we’ve seen many businesses, including many small-businesses like ourselves, left in a place of indecision when it comes to how we move forward.

That being said, we feel that this time can be an opportunity for many business owners to either establish or expand their online and e-commerce capabilities. Businesses can adapt and make critical changes in order to survive this situation. During times like these it’s critical for small business owners to focus on the things we can control in order to not just survive, but thrive in this tumultuous time.

With this in mind, we’ve put together a list of ways small businesses can keep their heads above water until this all gets resolved and come out more profitable on the other side as well.

ESTABLISH OR UPGRADE YOUR ONLINE PRESENCE

With typical brick and mortar essential stores being swamped with customers and forced make major changes, the common thought is that many of these folks are going to look elsewhere for their products to avoid these congested areas. If your business sells goods of any kind, now is the time to get some form of e-commerce on your website.

Ecommerce options include great inventory management, easy to update product info and tons of features that can help your business succeed in the commerce realm. This could provide you with a way to replace lost revenue with improved performance on the whole.

CREATE ONLINE CONTENT FOR YOUR CUSTOMERS

Thousands of businesses rely on personal demos, face-to-face meetings and presentations and industry trade shows are being put into a difficult situation by the general populous’ quick departure from personal interactions.

Businesses can overcome this issue by creating engaging content for their customers though online videos and presentations incorporated directly into your website. Everything from product demos and tutorials to one-on-one sales pitches can be accomplished online.

BEEF-UP YOUR EMPLOYEE FACING WEBSITE

If your website has a section devoted to employees only, this is the perfect time to put it to use. Things like community chats, file sharing apps, and connected scheduling tools can help your team stay connected and in control of projects, especially if someone on the team falls ill, now or in the future. If you take the time to address this side of things now, it will benefit your business for years to come.

UPDATE SCHEDULING, INVENTORY & LOGISTICS

It’s pretty much unavoidable that there are going to be some aspects of your business (like inventory suppliers or hours) which are going to be impacted in unprecedented ways.

While the majority of customers will understand these issues, because they are also dealing with them, you should still do everything you can to provide accurate and up-to-date information on your website. This will help keep your business functioning but also keep your integrity high with your customers.

EVALUATE YOUR ONLINE MARKETING

With this pandemic in place the experts on the economy are expecting this to trigger a downward economic trend, at least in the short-term. The bare minimum effect expected is that the way folks buy their goods is going to change.

Knowing this, now is a good time to take a look at your online advertising. If you currently have campaigns running, you should monitor them over the next few weeks. Keep an eye out for things like campaigns that haven’t changed when they should could be paused for the time being. Also pause any that were previously performing well and now are showing little return.

USE ONLINE METHODS TO STAY IN TOUCH

It is more important than ever that your customers, employees and vendors hear from you more often. You can use direct emails to inform people about important changes in your business. Set up an email newsletter to inform everyone about changes to policy or hours. You can even use direct video chatting to close sales or set up service appointments.

Even if you just let them know that you are working as normal, keep in touch so they can know what to expect from your company as this situation continues to develop and change.

NEED HELP GETTING YOU BUSINESS THROUGH THE CRISIS?

At Pixel Junkie, we have decades of experience on how to tell your story even in difficult economic conditions. If you need a creative perspective, technical ability and strategic advice that addresses your specific situation, then please contact us at (931) 292-2823 for a risk-free consultation.

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Pixel Junkie
Marketing Media & Design

Let us tell the story of your business and let the world know how great it is!

info@pixeljunkiedesign.com
(931) 292-2823